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Analytics To Optimize Marketing Performance Tools Can Help Marketers Make Better Decisions

White Paper Published By: IBM
IBM
Published:  Oct 20, 2015
Type:  White Paper
Length:  13 pages

This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.



Tags : 
ibm, marketing, analytics, planning, data management, business technology, research