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The Definitive Guide To Customer Nurturing

White Paper Published By: Marketo
Marketo
Published:  Mar 23, 2015
Type:  White Paper
Length:  52 pages

Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with buyers cross-channel and throughout the buyer journey—addressing the gap in time between when a customer first interacts with you and throughout the buyer journey, before a customer purchases, after they purchase, and to drive repeat purchases.

Download this guide to learn:

  • What customer nurturing is
  • How to develop a customer nurturing strategy
  • Who you should nurture
  • How to nurture across channels
  • How to segment your customer nurturing
  • How to calculate the ROI of customer nurturing

Use this guide as a workbook—take notes, highlight what you find inspirational, share what you learn with your colleagues—and start using customer nurturing to drive business growth and lasting relationships.



Tags : 
marketo, customer nurturing, customer engagement, lead nurturing, customer nurturing strategy