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The Mobile Data Management Platform (mobileDMP)

White Paper Published By: Oracle
Oracle
Published:  Oct 23, 2014
Type:  White Paper
Length:  10 pages

This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising.  It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.



Tags : 
data management, demystified, audience, targeting, scale, marketing, programs, actionable