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Driving Enterprise Transformation: Managing Change in Your Marketing Organization

White Paper Published By: Marketo
Marketo
Published:  Oct 03, 2014
Type:  White Paper
Length:  9 pages

Today, CEOs expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketerís ability to lead digital growth, enterprise marketers are some of its slowest adopters.

Positioning your enterprise company to take full advantage of technologies like marketing automation can mean making comprehensive changes that affect the entire organization. In this ebook, weíll give you an overview of what to expect, and how to execute and guide the change management process.

Download our ebook to learn all about:

  • The unique challenges of enterprise-level marketers
  • How you can make the case for marketing automation to your enterprise
  • The four pillars of change management
  • Which members of your sales and marketing teams should be involved in implementation
  • Why transformational marketing is critical to the health of your enterprise



Tags : 
marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management