> Datorama > Driving Marketing ROI with Omni-Channel Analytics

Driving Marketing ROI with Omni-Channel Analytics

White Paper Published By: Datorama
Published:  Aug 26, 2014
Type:  White Paper
Length:  2 pages

Every marketer knows that consumers rarely convert after seeing just one ad in a single channel. Thatís why todayís marketing professionals launch multi-channel initiatives to drive prospects into all stages of the sales funnel. But all too often, those efforts are siloed, and each channel has its own system to track and report on results. Download this whitepaper to learn how marketers can gain real-time insight into their marketing initiatives by leveraging a centralized omni-channel analytics platform.

Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics