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Case Study: Performance Bike

Case Study Published By: IBM
Published:  Jul 07, 2014
Type:  Case Study
Length:  6 pages

To drive e-commerce sales, Performance Bicycle (PB) wanted to harness its employees’ cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way?

PB created an interactive Learning Center seamlessly linked to its e-commerce site – enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors.The Learning Center attracted a 300 percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.

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ibm, case study, e-commerce, performance bike, interactive, learning center, conversion