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Arming Agencies for the Pitch

White Paper Published By: Crimson Hexagon
Crimson Hexagon
Published:  Oct 10, 2013
Type:  White Paper
Length:  15 pages

Top Agencies Will Be the Ones That Can Contextualize Social Intelligence

Operating in an intensely fierce competitive environment, every advertising agency vies to deliver the most compelling pitch to a prospect account. With several global agency clients, the dynamics of the agency-client pitch piqued our interest at Crimson Hexagon. We were curious: how can we develop a model from which agencies can derive new value and help win new business?

Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.

Tags : 
social intelligence, agency pitch, analytics, campaign roi