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Why should you replatform your website?

White Paper Published By: Adobe
Published:  Nov 21, 2012
Type:  White Paper
Length:  1 pages

Because creating and managing a digital presence is easier than ever.

As the digital world continues to evolve at a rapid pace, the opportunities to engage with consumers have never been greater. People are using their mobile devices to interact with businesses wherever and whenever they want, for a multitude of different needs.

In this fragmented digital landscape, businesses have to cut through the noise and rise above the competition to capture the mind-share of their target customers. The importance of creating a compelling presence and engaging customers with relevant, personalized content at key moments in their journey is huge. Whilst this presents a major challenge, it's also a great opportunity to build brand, drive demand and extend reach.

Tags : 
adobe, replatform, creating brand, digital presence, customer engagement, business technology