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Using Social Media to Generate Leads

Webinar Published By: Eloqua
Published:  Jun 13, 2012
Type:  Webinar

Everyone knows that social media can't be ignored as part of the marketing mix, but many companies still struggle to integrate social into their lead generation processes. Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.

Learn more about the latest trends and perspectives and where social media is headed, including:

  • What's working in social demand marketing;
  • How social can be integrated and measured as part of your existing campaigns;
  • A real world case study of how Sage used social media to move the needle

You will hear from:

  • Bryson Hale, Director of Marketing & Business Development for Sage
  • Kevin Kerner, Managing Director for Mason-Zimbler
  • Steven Woods, CTO of Eloqua

Tags : 
eloqua, lead generation, marketing, social media, sales, emerging marketing