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Continuing the In-Store Conversation Online

White Paper Published By: Bronto
Published:  Mar 30, 2012
Type:  White Paper
Length:  17 pages

With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.

Tags : 
bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce