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Word of Mouth Marketing for Hotels: Turning Social Media into Sales

White Paper Published By: Zuberance
Zuberance
Published:  Feb 11, 2012
Type:  White Paper
Length:  7 pages

Hotel marketers dedicate precious resources, dollars, time and energy luring and converting new customers. However, their most valuable marketing resource is often overlooked: Brand Advocates. This powerful segment of influential and passionate customers is already singing your praises by recommending your hotel, both online and off. Energizing your Brand Advocates can bring you the ultimate prize: a powerful marketing force that continuously recommends and sells on behalf of your hotel without being paid to do so.

Download this Zuberance whitepaper and learn:

  • How to identify Brand Advocates
  • Brand advocacy best practices and keys to success
  • Key attributes of Brand Advocates and what they will do for your brand
  • Real world case studies on how leading hotel chains are leveraging their Advocates to drive sales
  • The value of Brand Advocates




Tags : 
hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance