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Improving Site Performance using Tag Management Systems

White Paper Published By: Tealium
Published:  Dec 15, 2011
Type:  White Paper
Length:  13 pages

It is a fact: tags slow down web pages. With the explosion of digital marketing vendors, the number of tags on pages has grown exponentially in the last few years. It is now common for organizations to use dozens of digital marketing tags on their site. This creates a challenge for IT teams that need to continuously deploy page tags while maintaining site performance thresholds.

Tag management solves this problem. By deploying a number of methodologies, tag management improves site performance while allowing organizations to deploy digital marketing tags in an agile way. This white paper provides a description of such methodologies and their benefits.

Topics Include: 

  • Technical challenges associated with tagging today
  • How conditional loading improves performance
  • Asynchronous tagging - what it is and how it speeds web pages
  • Slow tag killing - description and benefits
  • Tag compression

Tealium is the leading provider of tag management systems, allowing business users to manage their analytics and digital marketing tag deployments in a simple drag-and-drop interface. Tealium tag management is deployed in days, instead of weeks or months. Tealium helps organizations save on IT costs, streamline their deployments and improve site performance.

Tags : 
tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation, marketing attribution, integrated marketing, digital marketing, page tag, site tag, site speed, tagging, page code, tracking code, omniture, google analytics, webtrends