> Marketo > The ROI of Marketing Automation

The ROI of Marketing Automation

White Paper Published By: Marketo
Published:  Jul 30, 2013
Type:  White Paper
Length:  15 pages

Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes marketing programs and can help companies:

  • Create a faster and more predictable revenue cycle
  • Increase profitablility with tactics that result in higher conversion rates
  • Align the efforts of marketing and sales teams to substantially increase top-line revenue growth

Tags : 
marketo, marketing, marketing automation, roi, lead flow, sales techniques, whitepaper